Branding and Reputation
Branding and reputation are different ways of making ourselves known to others; the difference between them is night and day. To me: Branding is what we tell others about ourselves. Reputation is what others say about us. Enough has been written and sold about branding so I don’t intend to deal with it. I will simply sum up branding as – all the ways we tell others about ourselves and what we do with the …